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Monday, June 24, 2024

Maggie Rogers is promoting live performance tickets to her followers IRL to struggle exploitation within the reside music business


Maggie Rogers is thought for her ingenious pop music and distinct sound that, years in the past, stopped Pharrell Williams in his tracks

Immediately, she dropped her third studio album “Don’t Overlook Me,” which she stated is one to “belt at full quantity alone in  your automotive.” It’s basic, she claims, however with a free, foolish twist.

However on the subject of her tour — which is known as after the brand new file — Rogers isn’t reinventing the wheel.

Actually, she’s taking it old-fashioned and opening up in-person field workplaces to promote tickets.

“Come purchase a live performance ticket prefer it’s 1965,” she stated in a current social media video.

Beginning right this moment, Friday, April 12, Rogers is kicking off what she calls “Field Workplace Week,” during which followers can go to field workplaces across the nation to attain tickets to the singer’s upcoming area tour.

Rogers herself can even be in 4 cities promoting tickets on to followers — in New York Metropolis, Philadelphia, Boston, and Chicago. 

Following ticket gross sales in these 4 cities, she can even be taking part in intimate reveals to carry out “Don’t Overlook Me” reside for the primary time.

This isn’t the primary time followers have had this type of entry to the artist.

“On the final album, I made a decision to go old-fashioned and promote tickets in particular person, in an effort to fight bots, scale back charges, and get tickets instantly into your arms at the perfect value,” Rogers wrote in a publication to followers on Thursday.

“That course of was so enjoyable and so profitable that I’m doing it once more.”

Not solely is it particularly enjoyable for followers to make a day of their live performance ticket procuring — nevertheless it’s so much much less exploitative.

Followers of Rogers — a lot of whom fall below the identical demographic as Taylor Swift followers — might recall the chaos of making an attempt to buy tickets to the record-shattering “Eras Tour” within the fall of 2022.

From day-long wait instances to purchase tickets to sky-high “dynamic pricing,” the controversy despatched Ticketmaster to an antitrust listening to within the U.S. Senate, and followers took the conglomerate to courtroom over the messy expertise.

And it’s not a one-time state of affairs. Between scalpers and resellers, venues, promoters, and company ticket-selling platforms, the price of live performance tickets general has elevated by 34% since 2018, in keeping with Apollo Academy. 

A variety of that has to do with on-line charges accrued by corporations like Ticketmaster. 

One technique to fight the distress of ready in digital queues or going into debt to see a favourite reside performer? Getting individuals to their native venues. 

Rogers continues to be promoting tickets on-line, however by giving followers an opportunity to buy IRL, she says, “you possibly can go to the native field workplace to decide on your seats and purchase your ticket for a particular in-person value.” 

Half I of her tour will kick off this spring and summer season, with Half II (the leg for which she is promoting tickets this week) starting in October. 

Whereas some followers critique the strategy, citing an lack of ability to take day without work from work or journey to field workplaces to purchase tickets in-person, many acknowledge that it’s a step in the suitable course in an business that persistently takes benefit of followers’ need to attend reveals.

“No one is doing it such as you, Maggie,” one fan commented on Instagram.

“That is wonderful, and I feel each artist ought to do it this manner,” one other stated.

“This provides me hope for the music business,” one other supporter added on TikTok.

And one other TikTok consumer summed it up succinctly: “Maggie Rogers the legend that u are!!!!”

See Rogers’ upcoming tour dates beneath: 

“Don’t Overlook Me” Launch Exhibits
4/13 — New York, NY @ Irving Plaza
4/14 — Philadelphia, PA @ Theatre of Residing Arts
4/16 — Boston, MA @ Paradise Rock Membership
4/19 — Chicago, IL @ Home of Blues

“The Don’t Overlook Me Tour, Half I” Exhibits
5/4 — Charlotte, NC @ Lovin’ Life Music Fest
5/23 — San Diego, CA @ Gallagher Sq. at Petco Park
5/24 — Phoenix, AZ @ Arizona Monetary Theatre
5/27 — Morrison, CO @ Pink Rocks Amphitheatre
5/28 — Morrison, CO @ Pink Rocks Amphitheatre
5/31 — Irving, TX @ The Pavilion at Toyota Music Manufacturing unit
6/1 — The Woodlands, TX @ The Cynthia Woods Mitchell Pavilion
6/3 — Rogers, AR @ Walmart AMP
6/5 — Indianapolis, IN @ Everwise Amphitheater at White River State Park
6/7 — Cincinnati, OH @ The ICON Competition Stage at Smale Park
6/8 — Milwaukee, WI @ BMO Pavilion
6/9 — Sterling Heights, MI @ Michigan Lottery Amphitheatre
6/11 — Alpharetta, GA @ Ameris Financial institution Amphitheatre
6/14 — Manchester, TN @ Bonnaroo
6/16 — Columbia, MD @ Merriweather Put up Pavilion
6/19 — Raleigh, NC @ Coastal Credit score Union Music Park
6/20 — Charleston, SC @ Credit score One Stadium
6/22 — Miami, FL @ FPL Photo voltaic Amphitheater

“The Don’t Overlook Me Tour, Half II” Enviornment Exhibits
10/9​ — Austin, TX @ Moody Heart
10/15 — ​Philadelphia, PA​ @ Wells Fargo Heart
10/17 — ​Boston, MA @ ​​TD Backyard​​​​
10/19 — ​New York, NY @ ​​Madison Sq. Backyard​​
10/22 — ​Toronto, ON​​ @ Coca-Cola Coliseum​​​
10/24​ — Chicago, IL​​ @ United Heart​​​​ ​​​​
10/25 — ​Minneapolis, MN​ @ Goal Heart​​​​
10/29 — ​Seattle, WA @ ​​Local weather Pledge Enviornment​​​
10/30 — ​Portland, OR​​ @ Moda Heart​​​​​​​​
11/1 — ​San Francisco, CA​ @ Chase Heart​​​​
11/2 — ​Inglewood, CA​​ @ Kia Discussion board​​​

Header pictures courtesy of Maggie Rogers/Instagram



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