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Sunday, July 21, 2024

Hank & John Inexperienced launch new charity tea store to battle the world’s deadliest illness


What’s the tea on Hank and John Inexperienced?

Nicely, since final August, the author-activist-educator-entertainer brother duo has been behind a do-good e-commerce platform known as Good Retailer

The entire income they make go towards charitable endeavors, like constructing a girls’s hospital to battle maternal mortality in Sierra Leone. That is completed by way of a long-term partnership with international well being nonprofit Companions in Well being.

Together with subscriptions for staples like socks, espresso, and cleaning soap, the Good Retailer has simply introduced a brand new product line: loose-leaf teas.

A flat-lay of a bundle of olive green loose leaf tea bags. On them is a logo that reads "keats & co"
Photograph courtesy of Good.Retailer

The tea model beneath the Good Retailer umbrella is named Keats & Co, aptly named after the romantic poet, John Keats, who, based on Good Retailer Common Supervisor Brandi Jessup, died of tuberculosis, or TB (together with lots of his contemporaries).

“Tea would be the first Good Retailer subscription that donates cash to a trigger outdoors of the Maternal Middle for Excellence,” Jessup advised Good Good Good.

“We’re working with Companions in Well being once more on this mission. All proceeds go in direction of complete options to diagnose, deal with, and forestall TB in weak communities that they serve.”

TB is a trigger close to and pricey to John Inexperienced’s coronary heart; he has dedicated tens of millions of his personal cash to fund options for the world’s deadliest infectious illness, has educated hundreds on the topic, and has even labored together with his fan neighborhood — Nerdfighteria — to demand change from company well being giants like Danaher and Johnson & Johnson.

This new endeavor is simply one other strategy to transfer the needle ahead in terms of TB.

Six spoons sit side by side with various blends of tea pouring out
Photograph courtesy of Good.Retailer

“Tea is a second to cease, to breathe, to ponder. It’s a spot in your day to decelerate,” Jessup mentioned.

“We all know we wished to develop a product line that donated to TB testing and analysis. Whenever you pour your self a cup of our tea, we hope you cease, learn some Keats, take a deep breath. And as you exhale, know that somebody is respiration alongside you with lungs unburdened — as a result of with a small buy, you might be a part of one thing Good.”

To start out, Keats & Co will provide six (poetic) blends of tea: Evensong Chai, Moonlit Mint, Blue Fields Earl Gray, April Meadows Inexperienced, Brilliant Star Breakfast Mix, and Golden Fireplace Ginger

A clear mug of bright yellow ginger tea
Photograph courtesy of Good.Retailer

The road additionally consists of equipment like a tea strainer and an infuser bottle.

Skilled tea mixers helped develop a broad vary of teas, that embody caffeinated and caffeine-free choices, in addition to a mixture of black, inexperienced, and natural teas. 

This skilled sourcing accomplice is Lake Missoula Tea Firm, which is predicated in Hank Inexperienced’s house of Missoula, Montana — and is values-aligned with the mission of Good Retailer.

“Lake Missoula has been working for 12 years to develop significant relationships with farmers internationally,” Jessup mentioned.

“They’re diligent about sustainable rising practices and solely work with farms who’re giving again, each to the setting, and their communities.” 

The teas come from a number of completely different farms, with leaves mixing collectively from India, Nepal, and Colombia, for instance.

A close-up of someone's hand holding a tea strainer filled with leaves
Photograph courtesy of Good.Retailer

“In India we’re working with a girls owned farm dedicated to growing protected passages for endangered elephants emigrate, sectioning off giant parts of their land as elephant corridors,” Jessup mentioned.

“The farm in Nepal works carefully with the Crimson Panda Community to guard habitat and provide sustainable excessive paying jobs to their neighborhood as an alternative choice to poaching. And our farm in Columbia is the one tea farm within the space! They’re a sanctuary for birds and work with native biologists on native chicken surveys.”

Except for the thrilling give-back collaboration, tea was additionally an apparent selection for this subsequent Good Retailer enterprise, since John is extra of a espresso lover (as clearly illustrated by his enthusiasm for the Superior Espresso Membership), and Hank tends to gravitate extra towards tea. 

Above all, although, the Good Retailer group was merely keen to search out one other high-quality on a regular basis product that would perform a little good.

“All of our merchandise are designed to please, and this tea is genuinely simply so good,” Jessup mentioned.

“You possibly can style the standard and care that went into the rising and mixing of those teas. Lake Missoula has given us a product line that’s straightforward to brew, even for somebody model new to tea, that’s nice sizzling or chilly, and that will likely be a staple in your cabinet. And add to that the truth that 100% of revenue goes to charity; what’s to not love?”

Keats & Co teas can be found now for one-time purchases, subscription bundles, or as a pattern pack.

Header images courtesy of Hank Inexperienced, Good Retailer, and John Inexperienced

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