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Sunday, June 23, 2024

Fixed Contact Unveils AI Marketing campaign Planning for Nonprofits



Fixed Contact, a digital advertising and automation platform that has helped hundreds of thousands of small companies and nonprofits (SMBs) globally, introduced Marketing campaign Builder, a brand new approach for SMBs to automate their advertising. Marketing campaign Builder leverages synthetic intelligence (AI) and different applied sciences, like Fixed Contact’s buyer knowledge platform (CDP), to mechanically generate turnkey multi-channel advertising campaigns for SMBs in minutes.

Marketing campaign Builder leverages Fixed Contact’s AI platform, together with finest practices from its many years of expertise as a digital advertising pioneer, to automate the areas the place SMBs are probably to get caught — creating content material and choosing the proper channels to achieve their viewers. Marketing campaign Builder helps Fixed Contact prospects set a purpose and broaden it right into a strategic plan they will execute simply. It analyzes the client’s purpose and, in seconds, develops a really helpful set of selling ways that can assist obtain the supposed consequence, full with detailed suggestions for the perfect content material, channels and timing for every communication.

A latest examine by Fixed Contact illustrates that an SMB’s greatest boundaries to advertising success are a scarcity of time and advertising experience. Over half of SMBs have lower than an hour every day for advertising, and 73 p.c categorical doubt that their technique is efficient. Marketing campaign Builder solves ‌every of these challenges by dashing up the creation course of and suggesting higher methods for SMBs to achieve their goal prospects, based mostly on benchmarked finest practices, together with new channels and initiatives. Presently, simply 16 p.c of SMBs really feel very assured that they’ve the right channel combine to achieve their prospects, and 60 p.c say they do not have the time or information to strive new ways.

“Small companies know they should market themselves, however they not often discover the time they should do it properly; the method is time-consuming, complicated and there are too many locations to get caught if you happen to aren’t a advertising professional,” mentioned Russ Morton, chief product officer at Fixed Contact. “We need to alleviate that stress for our prospects by being the advertising arm they do not have and enabling them to maximise their outcomes with minimal effort. Marketing campaign Builder transforms an SMB’s means to market their enterprise by means of a fast and simple expertise that empowers them to spend much less time on advertising whereas increasing their ways and instilling confidence that they’re making progress towards their targets.”

“Marketing campaign Builder is sort of a three-second factor; I inform it what I would like to perform, after which it provides me every week’s price of selling content material that I can simply submit in numerous channels on the really helpful occasions,” mentioned Fixed Contact buyer, Jenn Polito, Director of Enterprise Improvement at Netcom Paysystem. “It is a time-saver, huge time, and the perfect half is that it would not give me a migraine strolling by means of the method.”

Along with Marketing campaign Builder, Fixed Contact additionally just lately launched BrandKit, a fully-automated expertise that helps SMBs keep model consistency throughout their advertising campaigns.

Fixed Contact’s BrandKit leverages AI to mechanically import an SMB’s inventive property from its web site into Fixed Contact. As soon as imported, BrandKit creates a tailor-made theme and template that may be simply utilized to future campaigns. This one-click course of helps SMBs work extra effectively by eliminating the necessity to manually add fonts, emblem recordsdata, colours and pictures into each new electronic mail, and empowers them to start out advertising shortly. It additionally prevents buyer confusion stemming from inconsistencies within the firm’s appear and feel.

Supply: Fixed Contact

The previous press launch was supplied by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t immediately mirror the ideas or opinions of the workers of NonProfit PRO.



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