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Tuesday, July 16, 2024

Donor Acquisition Tops Listing of Challenges for Nonprofit Leaders


Apart from a rise in October 2023, the variety of donors contributing to nonprofits has markedly decreased annually from the earlier 12 months for the reason that peak in 2020. As a result of donor retention is instantly tied to the variety of donors a corporation has —  and since a robust donor base is essential to fulfilling any nonprofit’s mission — this decline has sparked concern throughout the nonprofit sector.

As then may be anticipated, donor acquisition is the highest problem nonprofit leaders are dealing with this 12 months, leaping up from the second biggest concern final 12 months, in response to the newest analysis from NonProfit PRO.

Notably, donor acquisition surpassed lack of assets, which positioned No. 2 on nonprofit professionals’ listing of challenges this 12 months. Final 12 months, nonprofit professionals reported lack of assets because the No. 1 problem they confronted.

With a purpose to assist nonprofits keep in contact with what is going on on within the trade and keep forward of the curve, NonProfit PRO, powered by NAPCO Analysis, has launched the sixth iteration of the “Nonprofit Management Affect Research,” specializing in insights and traits for 2024.

Listed here are a number of the key takeaways from the research sponsored by GiveSmart by Neighborhood Manufacturers, which was performed from Feb. 20 to March 7:

Worker retention. Nonprofits put better emphasis on providing advantages — reminiscent of versatile hours and bonuses — and constructing optimistic firm cultures with completely happy hour networking alternatives, worker recognition and extra, which decreased issues about workers turnover.

This desk reveals how nonprofits are bettering workers satisfaction and decreasing burnout. | Credit score: Nonprofit Management Affect Research by NonProfit PRO

Board participation. About 71% of respondents stated they’d problem ensuring board members have been actively concerned with fundraising. In addition they reported challenges when it got here to board members’ lack of engagement, understanding of fiduciary duties and expectations generally.

Grant functions. To deal with a number of the main points dealing with their organizations, 56% of respondents stated they’ve utilized for extra grants. Respondents have been extra prone to report they have been leaning extra on grants in the event that they have been fighting cultivation and digital fundraising.

For extra findings and insights from our “2024 Nonprofit Management Affect Research,” obtain the complete report right here.



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