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Monday, June 24, 2024

2024 Occasion Traits Research Forecasts a Shiny Future for the Business



Neighborhood Manufacturers is proud to announce the outcomes of the 2024 Occasion Traits Research. The excellent findings and actionable insights come from over 500 professionals who plan occasions for associations, nonprofits, firms, and authorities organizations.

As an occasion expertise thought chief, Neighborhood Manufacturers has been driving innovation and serving to organizations navigate the dynamic occasions business. Since 2016, the corporate has carried out the affiliation business’s solely annual Associations Traits Analysis Research to incorporate each professionals and members views – together with insights in regards to the significance of delivering fashionable, memorable occasions. Equally, this second annual Occasion Traits Research seeks to discover key traits and methods which can be driving success for forward-thinking organizations.

What you may study on this examine:

  • Present occasion tech traits and insights into Occasion Planners’ experiences and mindsets
  • How expertise helps Occasion Planners enhance key facets of occasion administration
  • Occasion Planners’ methods for advertising occasions and enhancing the occasion expertise
  • Learn how to use this examine to take your occasions to the subsequent degree

“We’re thrilled to share this information that confirms, for the second yr in a row, that the occasions business is stuffed with alternative,” mentioned Jennifer Lee, President, Associations & Occasions division, Neighborhood Manufacturers. “Seeing these constructive traits additionally reinforces the important hyperlink between expertise and occasion success, and we’re proud to put money into analysis that gives concrete info and methods to assist occasion professionals elevate attendees’ experiences, foster deeper engagement, and discover much more success.”

A couple of 2024 Occasion Traits Research sneak peek insights:

Like final yr, organizations which can be early adopters of expertise report stronger progress in nearly each space of occasion execution. And attendee engagement is reported as a excessive precedence — even increased for Occasion Planners whose organizations are early adopters of expertise.

  • 48% of Occasion Planners say that incorporating new or higher expertise into occasions is a high precedence.
  • Selecting the proper occasion expertise is among the many 5 greatest challenges to reaching occasion targets.
  • Solely 30% of Occasion Planners specific full confidence that their group has a holistic occasion attendee expertise technique and strategy.
  • 57% of Occasion Planners say offering a memorable attendee expertise is a high precedence within the subsequent 12 months

Supply: Neighborhood Manufacturers

The previous press launch was offered by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t straight mirror the ideas or opinions of the employees of NonProfit PRO.



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