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Sunday, July 21, 2024

We’re renaming the Giving What We Can Pledge · Giving What We Can

  • The identify change will assist us develop consciousness of the pledge by lowering model confusion and facilitating partnerships.
  • We see it as an necessary a part of reaching our aim of 10,000 pledgers by the top of 2024.
  • You’ll be able to assist by including the orange diamond emoji to your social profiles 🔸 should you’ve taken the ten% Pledge! (or a small blue diamond 🔹 emoji should you’ve taken the Trial Pledge) as depicted beneath.

For the higher a part of a yr, Giving What We Can has been pondering extra intentionally about how our model decisions might speed up or hinder progress in direction of our mission of creating giving successfully and considerably a cultural norm. One matter that has persistently surfaced is the identify of our major pledge.

Whereas we predict the “Giving What We Can Pledge” precisely captures the spirit we need to domesticate and the message we need to painting – that many individuals can afford to present extra considerably – we’ve additionally recognized some points. We’ve observed folks referring to the Giving What We Can Pledge by all kinds of names (the earnings pledge, the lifetime pledge, the pledge, the giving all we will pledge, and the give what you’ll be able to pledge, to call just some) which ends up in confusion and reduces “stickiness.” On that word, we’ve observed folks complicated the Giving What We Can Pledge with different equally named pledges (just like the Giving Pledge for billionaires, for instance). We’ve additionally realised that having our organisation identify within the title of the pledge could make it troublesome for different organisations to simply market it.

Slide showing some downsides of the current name

Above: An inner slide from our name-change deliberations

We thought of a number of alternate names, had many wholesome debates inside our workforce, and surveyed over 30 key stakeholders from the world over and the efficient giving ecosystem. The consequence? We’re delighted to announce that the Giving What We Can Pledge is now the 🔸10% Pledge!

What is going to this assist us obtain?

As we introduced at EAG London, we’re aiming to succeed in 10,000 lively 10% pledgers in 2024 and we’ve got ambitions to develop to 100,000 and ultimately, to 1 million pledgers and past.

To attain these bold targets, we’d like a reputation and a model that may obtain saturation. We expect the ten% Pledge might get us there as a result of:

  • It’s brief
  • It’s simple to say, bear in mind, and perceive
  • It may be hosted by associate organisations (extra on this beneath!)
  • It has the potential for “stickiness” and growing consciousness, particularly with the addition of the 🔸orange diamond image!
Benefits of the new name
Lots of diamonds across social media

Above: 1. Advantages of renaming to the 🔸10% Pledge 2. Our imaginative and prescient of the diamond brand at work

How will you assist?

For those who’ve taken the 🔸10% Pledge (previously generally known as the Giving What We Can Pledge), we’d be grateful should you might add the 🔸“small orange diamond” emoji to your identify in your social media accounts.

(For those who’ve taken the Trial Pledge, you’ll be able to as an alternative add a small blue diamond 🔹 emoji.)

An example of adding the diamond and 10% Pledge line in bio

Above: An instance of including the diamond and 🔸10% Pledge line in bio!

We’re hoping that seeing a number of 🔸’s throughout social media will trigger folks to be interested in what this signifies and cause them to be taught extra.

It might be ideally suited to additionally add an announcement like “🔸10% Pledge #XXXX with @GivingWhatWeCan” or “I’ve taken The 🔸@10percentpledge) to present to efficient charities” to your bio (as pictured above) so those that do need to be taught extra can simply discover out about it! (Notice: You’ll be able to search for your pledge quantity on our up to date members web page)

And if you wish to assist the diamond emoji be much more seen for launch week, think about posting with the phrase “I’ve taken the 🔸#10PercentPledge as a result of…” It might be thrilling to see social media gentle up with these kind of posts!

Extra broadly, whether or not or not you’ve taken a pledge, you’ll be able to signal as much as assist us attain 10,000 pledgers. For those who’re eager, fill out this type to tell us through which methods you would possibly have the ability to assist out!

Extra about our new partnerships

A number of efficient giving aligned organisations have expressed curiosity in elevating consciousness in regards to the Pledge to their audiences. We’ve heard from a few of these organisations that it could be useful if they may present a manner for his or her audiences to take the Pledge with out introducing Giving What We Can as a brand new model, which may very well be complicated for customers, particularly in the event that they must be directed to the Giving What We Can web site to signal the Pledge!

The 🔸10% Pledge rename permits us to extra simply work with companions to combine pledge signing (for each the 🔸10% Pledge and Trial Pledge) into their web site. Companions will both have a customized co-branded pledge circulation, or have the ability to host our pledges straight on their web site utilizing an API. When somebody indicators a pledge with a associate organisation, each Giving What We Can and the associate organisation will probably be notified of the brand new pledger and have the ability to ship follow-up communications.

We’re excited to announce that we’ve got already launched partnerships with Animal Advocacy Careers, Ayuda Efectiva, One for the World, Efficient Altruism UK, Effektiv Spenden, Gi Effektivt and Ge Effektivt with a number of extra deliberate within the coming weeks and months. You’ll be able to see an lively listing of our present companions on our up to date pledge web page.

What’s staying the identical?

All the things aside from the identify of our major pledge and the launch of our new partnerships! We are going to proceed to function in the identical manner as earlier than and with the identical mission. We’re NOT renaming the organisation (which is able to stay Giving What We Can) and we’re NOT renaming our different pledges (which is able to stay the Trial Pledge, the Additional Pledge and the Firm Pledge).

Moreover, the 🔸10% Pledge, previously generally known as the Giving What We Can Pledge, nonetheless works in the very same manner. You’ll be able to nonetheless pledge greater than 10% of earnings, and you can even pledge to present the higher of 10% of earnings or a customized share of wealth.


When you’ve got any unanswered questions on this transformation or need to share your concepts for a way we will develop pledgers now and into the longer term, you’ll be able to attain us at group@givingwhatwecan.org

A giant thanks

Lastly, we’d prefer to thank Alex Savard, who initiated a big a part of the renaming proposal whereas he was an worker at Giving What We Can.

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