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Friday, November 15, 2024

This Santa letter-writing marketing campaign will donate meals to shelter pets


When you’re a pet proprietor, you already know that the one you love companion deserves the world. In fact, the vacations aren’t any exception.

Chewy Claus, Chewy’s Santa-adjacent giving program is again, permitting you to submit vacation letters to the pinnacle elf up North. 

This yr, the model is “spreading extra cheer than ever,” delivering items, donating meals and provides, and making needs come true for pets in want.

a tan dog plays tug with a plush toy outdoors
Norberta, a 10-year-old Pitbull combine out there for adoption by Finest Associates Animal Society. Picture courtesy of Chewy

Pets (and their paw-rents) are inspired to submit their wishlists to Chewy Claus between now and December 20. For each letter submitted, Chewy will donate one pound of meals to its nonprofit companions — as much as 600,000 kilos.

Whereas your canine or cats could also be writing Chewy Claus for a shiny new cat tree or a giant bag of their favourite snacks, they will additionally defer their vacation present and as an alternative ask for an additional pound of meals to be despatched to pets in want.

A screenshot of a letter to Chewy Claus. It reads: "Dear Chewy Claus, My name is Murphy and I am the most adorable dog ever. Since I am lacking opposable thumbs, Courtney, my hooman (pet parent) is helping me send my holiday list. This year I have been... um, does being cute count? and what I want most is more toys. My biggest wish this year is: all the tennis balls in the world. I hope you can make it come true. Thank you Chewy Claus!"
An instance of a Chewy Claus letter. Picture courtesy of Chewy

“As a rule, when there are people who find themselves struggling a bit bit, they are going to feed their pets earlier than they feed themselves,” mentioned Lynda Marpole, a consultant of the pet meals donation program Care & Share, which works with nonprofits like Finest Associates Animal Society to assist maintain pets and other people collectively.

“The entire focus of my program is to assist the those that want a bit bit of additional assist, so we are able to maintain the pets and the households collectively,” Marpole added. “There are folks whose complete emotional and psychological well-being relies on their pet, so it’s a win/win state of affairs” for each pets and their folks.

On prime of the meals donations, Chewy has partnered with Finest Associates to supply fee-free adoptions at taking part shelters throughout Thanksgiving weekend: Friday, November 29 by Sunday, December 1.

A tan tabby cat sits on a yellow lawn chair, on a fleece blanket
Claudius, a Finest Associates cat. Picture courtesy of Chewy

“Chewy Claus is devoted to spreading pleasure throughout the happiest time of the yr,” mentioned Orlena Yeung, chief model officer at Chewy. 

“Once we acquired hundreds of letters from pets asking for properties, we knew we had to assist. There’s no higher approach to have a good time the season than by uniting pets with loving households — whether or not they’re first-time pet mother and father or welcoming a furry pal again residence.” 

Because the Chewy Claus program started in 2022, greater than 500,000 pets have written letters. However amongst their needs for tasty treats and festive toys, one merchandise — properties for all the pets dwelling in shelters and rescues — continues to be probably the most sought-after present.

“As we head into the winter holidays, shelters and rescue organizations throughout the nation are full of adoptable canine and cats that deserve loving properties,” mentioned Julie Fort, CEO, Finest Associates Animal Society. 

People thinking about adopting can discover taking part shelters on Chewy’s web site and make a plan to undertake throughout the vacation weekend.

With dire overcrowding in shelters throughout the nation, this act of goodwill and generosity can make a distinction within the lives of numerous animals.

“Adoption is an important step everybody can take to save lots of the lives of shelter pets, and free adoption initiatives like this from Chewy Claus make it that a lot simpler for folks to contemplate bringing residence a brand new greatest pal,” Fort mentioned.

“We will’t consider a greater time of yr than the vacation season to make a pet’s want for a loving residence come true.”

Header photos courtesy of Chewy



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