Momentive Software program (previously Group Manufacturers) introduced the discharge of its annual Affiliation Tendencies Research, “A New Period of Associations: The transformational energy of know-how.” Findings from this yr’s ninth annual report reveal that know-how adoption instantly fuels member loyalty and engagement. Respondents additionally reveal they see the chance of AI and its means to assist Associations ship a extra personalised member expertise and enhance workforce efficiencies.
Key findings from the report and what it means to associations and different skilled membership organizations embody:
- Know-how adoption is driving member loyalty and engagement. Organizations which are considered as early adopters of know-how by members have greater member satisfaction, are extra related to the group, and usually tend to promote their affiliation.
- Members who view their group as an early adopter are 81% extra happy, 74% are promoters, and 53% really feel extra related.
- Affiliation professionals should compensate for how members use and worth AI. Members are more and more adopting AI of their work environments and see worth of their skilled group utilizing know-how to create and advocate content material of most worth to them.
- 65% of Gen Z members use AI at work a minimum of weekly or extra in comparison with solely 18% of affiliation employees who say their group leverage AI.
- Members and professionals are misaligned on prime membership advantages. Affiliation professionals underemphasize the significance of profession development advantages.
- 46% of Members view entry to related job alternatives as an necessary member profit in comparison with solely 14% of affiliation employees, leading to a 32-point hole.
“The expectations of members and affiliation professionals are quickly evolving with know-how. To achieve success in in the present day’s digital period, associations should harness the ability of know-how to ship an distinctive member expertise, streamline processes and exceed operational targets,” stated Susan Gilmartin, Chief Advertising and marketing Officer, Momentive Software program. “Outcomes of this annual report provide Associations invaluable insights to the significance of modernizing their enterprise, and the direct position know-how performs in driving member loyalty and engagement together with enhancing employees effectivity.”
Since 2016, Momentive has carried out the affiliation trade’s solely annual analysis examine together with each member {and professional} views. This yr’s examine, based mostly on knowledge acquired from hundreds of members and tons of of associations leaders, was carried out in June-July of 2024.
With its concentrate on the transformational energy of know-how, the 2024 Affiliation Tendencies Analysis Research offers insights into the position know-how is taking part in to reinforce the way forward for associations. Exploring the present member perceptions and behaviors concerning know-how, the examine examines how member views align with these of affiliation professionals, highlighting alternatives for organizations to shut gaps in member worth. The analysis examine additionally assesses the readiness of associations to satisfy future membership calls for and supplies insights into how organizations can successfully evolve and put together for digital transformation.
New this yr, the report features a particular part exploring the emotions and adoption of Synthetic Intelligence. The examine additionally examines how the angle of affiliation professionals and members differ by technology and a company’s income measurement.
Earlier this yr, Momentive Software program launched its 2024 Occasions Tendencies Analysis Research, providing tailor-made insights and know-how tendencies for occasion planners. Just like this examine, the 2024 Affiliation Tendencies Research examines present know-how tendencies and future shifts impacting member-based organizations.
Obtain the “A New Period of Associations: The transformational energy of know-how” examine right here.
Supply: Momentive Software program
The previous press launch was supplied by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t instantly mirror the ideas or opinions of the employees of NonProfit PRO.
