Abstract
We’re on the lookout for a brand new Marketer to assist us attain our audience at scale, by managing channels inside advertising and marketing, contributing to our technique, and serving to to deploy our yearly funds of $3m.
Location: London, UK (most well-liked). We’re open to distant candidates and might assist UK visa functions.
Wage: Varies relying on abilities, match, and expertise. An applicant with no related expertise could be paid approx. £58,000; an applicant with 4 years of related expertise could be paid approx. £65,000.
To use please full this software kind by 11:59pm on 18th August 2024.
Why this function?
80,000 Hours gives free analysis and assist to assist folks discover careers tackling the world’s most urgent issues.
Because the launch of our advertising and marketing programme in 2022, we’ve elevated the hours that individuals spend participating with our content material by 6.5x, reached thousands and thousands of recent customers throughout totally different platforms, and now have over 500,000 e-newsletter subscribers. We’re additionally the biggest single supply of individuals getting concerned within the efficient altruism group, in keeping with the latest EA Survey.
Even so, it looks as if there’s appreciable room to develop additional — we’re not almost on the ceiling of what we expect we will obtain. So, we’re on the lookout for a brand new marketer to assist us deliver the advertising and marketing crew to its full potential.
We anticipate that the appropriate individual on this function might assist us massively improve our readership, and result in a whole bunch or 1000’s of further folks pursuing high-impact careers.
As some indication of what success within the function may appear like, over the subsequent couple of years your crew may need:
- Price-effectively deployed >$5 million reaching folks from our audience.
- Labored with a number of the largest and most well-regarded YouTube channels (as an illustration, we have now run sponsorships with Veritasium, Kurzgesagt, and Wendover Productions).
- Designed digital advert campaigns that reached a whole bunch of thousands and thousands of individuals.
- Pushed a whole bunch of 1000’s of further e-newsletter subscriptions, resulting in a lot of these folks altering to a extra impactful profession.
- Launched a brand new channel that causes us to double the proportion of people who find themselves conscious of 80,000 Hours, inside a selected audience section.
Since we’re a nonprofit and we aren’t promoting a product, this can be a pretty nontraditional advertising and marketing function. We’d due to this fact encourage you to use, even should you aren’t in any other case on the lookout for roles in advertising and marketing and don’t have prior advertising and marketing expertise.
Obligations
We’re on the lookout for a versatile marketer who will:
- Assist us scale up and enhance our present best-performing advertising and marketing channels. For instance, you might run campaigns aimed toward explicit subsets of our audience, enhance our messaging, or make the case for the way rapidly (or slowly!) we should always scale up funding. These channels are:
- Sponsorships with individuals who have giant audiences, totally on YouTube (influencer advertising and marketing — see examples right here, right here, and right here).
- Ads on social media websites (e.g. Instagram), Google search, and elsewhere (digital advertising and marketing — see examples right here, right here, and right here).
- Tackle different advertising and marketing tasks, such because the copy and design of marketing-relevant pages on the web site, and managing the promotion of our ebook giveaway.
- Tackle experiments with different new advertising and marketing channels or initiatives.
- Handle a part of our funds (which at the moment totals $3 million per yr) inside your areas of duty.
About you
We’re on the lookout for somebody who has:
- A powerful curiosity in efficient altruism, longtermism, and/or having an enormous, constructive impression on the earth
- Good “style,” the place which means you’re prepared to consider carefully about what sorts of promoting work and why, and train that judgement
- An curiosity in pondering rigorously about what’s going to drive engagement with our work from individuals who may make particularly high-impact profession adjustments, and what this implies for our advertising and marketing technique
- An formidable method to the function, with enthusiasm for serving to our advertising and marketing go properly
- Written communication that’s straightforward to comply with — particularly, the flexibility to write down out and present your pondering / your uncertainties in choice making
- Flexibility; pleasure about attempting out and evaluating new advertising and marketing approaches, platforms, and messages
- Assuming you have been employed and issues have been going properly within the function, pleasure about staying on this function over the medium-term, i.e. at the very least 2 years
Ideally, you’d even have the next traits — however we encourage you to use even when they don’t describe you!
- You could have some earlier expertise related to this function. (Please be aware we undoubtedly don’t count on any candidate to have all of those, and this function doesn’t require any earlier expertise). Listed below are some sorts of expertise we’d be particularly enthusiastic about:
- Measurement and analysis of a product or programme; knowledge science or stats
- Influencer advertising and marketing, or expertise with something to do with on-line content material creation or monetisation
- Digital advertising and marketing, particularly efficiency advertising and marketing, design, copywriting, and/or expertise with Meta and Google adverts
- Communications, together with PR, media, campaigning, science communications, and so forth.
- Different advertising and marketing expertise; for instance, advertising and marketing for a college society
- Product expertise, particularly the place this consists of launching and attracting or sustaining quite a lot of customers
- You’re habitually knowledge pushed in your work, wherever potential and acceptable.
- You actually “get” our audience (proficient, formidable, altruistic 18–30 yr olds), or are excited to study extra about them and their pursuits.
Position particulars
The brand new marketer could be managed by our present head of promoting, Bella Forristal — or a brand new crew lead if we rent one. Our current advertising and marketing crew consists of Bella Forristal (the present head) and Nik Mastroddi.
It is a full-time function. We would like so that you can work in-person, based mostly in London (we will assist UK visa functions if wanted). Nevertheless, we’re open to distant functions.
The wage will fluctuate based mostly in your abilities, match, and expertise, however to present a tough sense, the beginning wage for somebody with no related prior expertise could be roughly £58,000 per yr; for somebody with 4 years of related prior expertise it could be roughly £65,000 per yr.
Our advantages embrace:
- The choice to make use of 10% of your time for self growth
- 25 days of paid vacation, plus financial institution holidays
- Customary UK pension, with 3% contribution from employer
- Versatile work hours and placement
- Non-public medical insurance coverage
- Lengthy-term incapacity insurance coverage
- As much as 14 weeks of absolutely paid parental go away
- Childcare allowance for youngsters underneath 5
- Protection of work-related bills like journey to conferences and workplace gear
- £5,000 annual psychological well being assist allowance
- £5,000 annual self-development funds
- Health club, bathe services, and free meals offered at our London workplace
We’ve got a very superior crew and are excited for extra folks to affix us in our mission to assist folks use their careers to resolve the world’s most urgent issues.
Word we even have an software open for a head of promoting. The primary distinction is that we count on candidates to the top of promoting function to be thinking about administration and technique — in any other case, we are going to assess candidates based mostly on very related standards. Please apply to whichever looks as if the appropriate match for you — if it looks as if the opposite degree is a greater match later within the course of, we will change this afterward.
Software course of
To use, please fill on this software kind. When you’ve got any issues submitting the shape, please ship your CV to [email protected].
Functions are due by 18th August 2024.
The applying course of will fluctuate a bit relying on the candidate, however is prone to embrace a written work pattern, an interview, and a multi-day in-person trial. We provide cost for work samples and trials, conditional in your location and proper to work within the UK.
We’re conscious that components like gender, race, and socioeconomic background can have an effect on folks’s willingness to use for roles for which they meet many however not all of the urged attributes. We’d particularly prefer to encourage folks from underrepresented backgrounds to use.
Should you’re feeling uncertain whether or not you meet our standards, I’d prefer to strongly encourage you to use; or attain out to [email protected] should you’re nonetheless uncertain.
