In an age the place it looks as if there are TikTok and YouTube personalities for each sort of viewer, most mother and father are in all probability very accustomed to the upbeat and cheery voice of the long-lasting Ms. Rachel.
Rachel Accurso, a youngsters’s leisure persona, who affectionately refers to her followers as her “little ones,” reaches over 9 million subscribers on YouTube. Right here, she shares enjoyable and interesting classes for infants, toddlers, and preschool-aged viewers to assist attain developmental milestones.
One core tenant of Ms. Rachel’s content material? That every one youngsters deserve entry to the assets they should thrive.
This isn’t the case in locations like Gaza, Sudan, and Ukraine, the place youngsters face threats of violence, lack entry to necessities, and navigate famine, illness, and extra.
So, on Mom’s Day this weekend, Accurso introduced a fundraising concept to do her half to assist: “Messages for Littles to Assist Littles.”
She would arrange a profile on Cameo, a web site that enables customers to purchase personalised movies from celebrities and influencers.
“The concept is: I’ll make movies for little ones and all the cash raised on my finish will go to Save the Kids’s Emergency Fund, which can go to youngsters dwelling in battle,” Accurso defined.
Working in partnership with Cameo, she launched her account within the afternoon of Might 13 — and offered out in only a few hours.
With 500 movies, priced at $100 apiece, Accurso raised $50,000.
“Each penny on my finish will go to Save the Kids to assist youngsters going through unimaginable circumstances,” Accurso shared on Instagram, clarifying that this consists of the payment she receives from the movies, plus any ideas she receives.
“I’m so excited to speak to my treasured pals!”
Accurso additionally shared on social media that she would document these 500 movies and would then reopen her Cameo for extra requests, persevering with to lift funds for kids in want.
The Save the Kids Emergency Fund helps youngsters in Gaza, Sudan, the Democratic Republic of Congo, Ukraine, and extra. Accurso is listed publicly as an envoy for the worldwide nonprofit, as properly.
In her Cameo profile, Accurso stated she hopes to “elevate consciousness about youngsters’s rights and violations of those rights.”
“Might all youngsters have clear water, wholesome meals, a secure place to reside, medical care, schooling and be protected against violence,” she continued.
In a social media publish, Accurso additionally known as for an finish to the violence across the globe.
“We must be ashamed of how youngsters world wide are struggling,” she stated, “after we might wrap every one up in love.”
You may “comply with” Ms. Rachel on Cameo to be notified when she begins accepting extra video requests.
Header pictures courtesy of Ms. Rachel/Instagram
