DonorDrive, creator of a sophisticated enterprise digital fundraising answer, introduced 20 main product enhancements designed to assist nonprofit organizations improve income for particular person giving campaigns, peer-to-peer fundraising, and different packages. The brand new enhancements embrace new donation workflows, Donation Restoration options, streamlined ticket occasion performance, and extra methods for fundraisers to have interaction on cellular.
These enhancements come at a important time for fundraising organizations because the trade feels continued affect from increased rates of interest, rising prices of products, and discount in private disposable earnings. In 2023, people gave $374.4 billion, a 2.4% year-over-year decline when whole {dollars} donated are adjusted for inflation, in line with the Giving USA Basis.
Growing Conversion with Embedded Donation Kinds
DonorDrive first launched Embedded Donation Kinds in 2023 to extend web site conversion by creating a versatile donor expertise that integrates instantly into any third-party webpage. Constructing on the success of the characteristic, Embedded Donation Kinds have a brand new giving expertise optimized for conversion and deep model configuration. Nonprofit employees can incorporate their group’s model colours and different parts, reinforce their mission with imagery and messaging, promote upgrading to month-to-month donations, automate company present matching, and uncover useful insights about their donors together with fund designation and tribute present data.
A number of nonprofit organizations have already seen increased income from DonorDrive’s Embedded Donation Kinds. Nationwide A number of Sclerosis Society changed the first donate button on their essential web site with DonorDrive’s Embedded Donation Kind in February 2024, and after solely 90 days, noticed a 27.4% improve in income, 20% conversion price (in comparison with the trade common of 16%, in line with M+R Benchmarks), and a 65% improve in donors protecting processing charges. “It’s a really elevated consumer expertise. It seems to be clear and reliable, fashionable, and rather more safe,” stated Jessica Michels, Director, Technical Product Administration at Nationwide A number of Sclerosis Society.
Streamlining Experiences for Fundraising Occasions
DonorDrive launched extra performance for its ticket occasion administration, utilized by main nonprofits to handle greater than 1,600 occasions in 2023 and create impactful experiences for his or her supporters when internet hosting galas, golf tournaments, live shows, and different fundraising occasions. A brand new ticket buy expertise optimized for elevated conversion and giving, visitor checkout, donation appeals through the ticket buy course of, and built-in advertising automation, allow nonprofits to steward supporters with personalised messaging at scale.
Powering Cell Engagement for Fundraising
The DonorDrive Charity Fundraising app empowers peer-to-peer fundraisers with fast and easy accessibility to fundraising instruments which can be confirmed to extend common fundraising quantities. Particularly, fundraisers who use the DonorDrive cellular app when fundraising for nonprofits elevate $621 greater than DonorDrive fundraisers who haven’t downloaded the cellular app. In July 2024, DonorDrive launched new cellular engagement options that assist preserve fundraising high of thoughts, together with nonprofit-branded house display widgets that allow fundraisers to trace fundraising progress and share their personalised QR code for folks to donate in-person. This new launch additionally permits fundraisers to personalize their app expertise with nonprofit-branded app icons, and fast actions which information them to take crucial fundraising actions.
“As charitable giving continues to drop throughout the remainder of the trade, nonprofits will need to have expertise in place that may adapt shortly to the altering panorama and assist future-proof their organizations,” stated Kasey Cuppoletti, Senior Vice President, Product at DonorDrive. “We see traits on this trade come and go, however we prioritize partaking with our buyer base on what they’re making an attempt to realize and innovate in ways in which assist them exceed these objectives. We’re excited to assist clients use new applied sciences in ways in which make actual, lasting affect by way of supporter experiences that construct deeper private connections.”
The previous press launch was offered by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t instantly replicate the ideas or opinions of the employees of NonProfit PRO.
