Bonterra, a social good software program firm creating expertise for the best social influence, has launched key insights on the outcomes of this yr’s GivingTuesday for nonprofit organizations using their software program options. Almost $100 million was raised this yr by Bonterra, a rise from the earlier yr, with over 300,000 donations processed over the course of the day.
“Individuals clearly wish to give — and so they’re much more beneficiant when expertise makes it simple for them,” mentioned Scott Brighton, CEO of Bonterra. “That’s our focus for this GivingTuesday and past: creating donor experiences that encourage generosity on an entire new degree.”
As probably the most necessary days of the yr for social good organizations (SGO), Bonterra’s information highlights how philanthropy continues to evolve within the digital period. Bonterra’s insights embrace:
- The typical donation quantity on GivingTuesday 2024 elevated by 9% from 2023, growing to $225.
- Returning donors comprised 62% of GivingTuesday donations this yr through Bonterra’s options, with a mean donation quantity of $224.
- Whereas new donors had been a smaller share of GivingTuesday donations — 38% — they gave a bigger common donation than returning donors. New donors had a mean reward quantity of $232.
- Digital giving strategies proceed to develop in recognition amongst donors. 62% of donors donated on-line with a bank card and 10% utilized a cellular pockets to donate on GivingTuesday.
“This yr’s record-breaking donations and participation display the unbelievable energy of collective motion,” mentioned Asha Curran, GivingTuesday’s Chief Govt Officer. “When tens of millions unite with a shared function, we don’t simply give what we will—we create actual, tangible change. Every donation, every act of generosity, is a constructing block for neighborhood options that really make a distinction.”
Bonterra’s options performed a big position in a extremely profitable GivingTuesday 2024. In response to GivingTuesday Information Commons, a record-breaking $3.6 billion was donated throughout the USA on GivingTuesday 2024 by 18.5 million individuals, a 16% donation enhance from the earlier yr.
Elevated recognition in on-line giving comes after a report weekend of on-line transactions for Black Friday. Consumers set a brand new report this Black Friday, spending $10.8 billion on-line—an increase of over 10% in comparison with final yr’s totals, based on Adobe Analytics.
“It’s unbelievable to see such a powerful begin to the 2024 giving season amongst our customers,” mentioned Ben Miller, SVP of Information Science & Analytics at Bonterra. “Donors had been excited to return out and help the causes they cared about, and nonprofits throughout the USA linked with donors to carry a few profitable day of generosity. Our workforce is hopeful to see these outcomes ignite extra giving by the top of the yr and set our prospects up for a affluent 2025.”
Using software program options constructed for nonprofits to usher in extra donations from new and returning donors on important days like GivingTuesday is crucial to Bonterra’s mission: garnering over $550 billion extra in international influence yearly by 2033 by growing giving to three% of the U.S. GDP.
“Rising charitable giving through software program options on days when giving is prime of thoughts is an important step in our mission,” added Brighton. “GivingTuesday will proceed to be a major driver for our buyer’s fundraising efforts, and we’re proud to play an element in guaranteeing social good organizations are getting extra for his or her mission.”
The previous press launch was supplied by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t immediately mirror the ideas or opinions of the workers of NonProfit PRO.
