For Heidi Klum, life — particularly on October 31 — is a runway.
The mannequin and former “Undertaking Runway” host is well-known for her blowout Halloween events, which she has hosted since 2000.
Sporting iconic — and infrequently absurd — costumes, like a ringworm, flesh-eating alien, or ape, the star will go all-out, utilizing prosthetics {and professional} costume make-up to make a splash.
Whereas it’s not clear what her costume shall be this yr, she has revealed at the least one accent which may make an look on the bash: UNICEF’s well-known “little orange field.”
“YIPPPPIIIII!! Simply in time for Halloween, the field is again!” Klum wrote in an Instagram caption yesterday. “Thanks, UNICEF USA, for all you do to assist youngsters all over the world.”
“The field” in query is a 75-year-old custom for UNICEF, which inspires advocates to “Trick-or-Deal with for UNICEF,” going door-to-door soliciting donations with the group’s signature orange assortment packing containers.
This yr’s field has a refreshed design, hoping to construct on the annual marketing campaign’s practically $200 million fundraising complete as “the longest operating youth engagement marketing campaign in the USA,” per a press launch from the nonprofit.
“The Trick-or-Deal with for UNICEF field is a nostalgic emblem for kids and households – mine included – representing a time after they meaningfully engaged in Halloween traditions and we could not be extra excited to reintroduce it to U.S. audiences,” mentioned Shelley Diamond, chief advertising and marketing officer at UNICEF USA.
“UNICEF’s work is limitless, and Trick-or-Deal with for UNICEF is an invite to all supporters to affix in our mission and do good alongside the way in which to assist the world’s most susceptible youngsters.”
Klum has lengthy been an envoy for the group and has supported UNICEF at earlier Halloween events, equally appearing as a spokesperson for the Trick-or-Deal with for UNICEF program in 2011.
Together with her mounting repute because the “Queen of Halloween,” Klum’s dedication to the trigger is making a comeback, as she as soon as once more promotes the fundraiser.
This yr’s field will characteristic a QR code to UNICEF’s web site, the place contributors can donate $5 by means of a “click-or-treat” on-line donation. From there, they’ll additionally be taught extra about UNICEF’s work in 190 international locations and skim tales from youngsters all over the world.
Anybody can order free donation packing containers from UNICEF main as much as the large night time. Giant teams or organizations are additionally inspired to host their very own events and fundraisers — although, it’s exhausting to think about an occasion extra extravagant than Klum’s.
“I’m so thrilled to be part of Trick-or-Deal with for UNICEF and to formally announce, ‘The Field is Again!’” Klum mentioned in an announcement.
In a PSA video, she was joined by fellow “Undertaking Runway” designers Erin Robertson and Kentaro Kameyama, in addition to Ciara Chyanne and Jonny Cota from “Making the Lower.”
“[It] was a lot enjoyable, and now everybody can ‘add some that means to their Halloweening’ and assist UNICEF USA,” Klum added, “so that each baby is wholesome, educated, protected and revered.”
Header picture courtesy of UNICEF USA
