An unbiased examine led by nonprofit thought leaders Cherian Koshy and Nathan Chappell sheds mild on donor perceptions of synthetic intelligence (AI) within the charitable sector, revealing crucial insights for nonprofits navigating this technological frontier. The analysis, which surveyed greater than 1,000 donors throughout the US, supplies a nuanced understanding of how AI is reshaping donor conduct, belief, and engagement.
Key Findings:
- Excessive Consciousness and Blended Consolation Ranges: AI adoption by nonprofits shouldn’t be a one-size-fits all strategy. Whereas 82.4% of respondents reported familiarity with AI, consolation with its use in charitable contexts various considerably, with youthful donors and people extra aware of AI expressing higher acceptance.
- Prime AI Advantages Recognized: Donors see the best potential for AI in bettering fraud detection (48.3%) and operational effectivity (44.7%), however some specific warning about its function in fundraising and donor communications (29.6%).
- Transparency is Paramount: An amazing 86.3% of respondents highlighted the significance of transparency in AI utilization by nonprofits, underscoring the necessity for clear communication from nonprofits on how AI is being utilized.
Cherian Koshy, commented on the findings, stating:
“Nonprofits stand at a pivotal second the place the considerate integration of AI can result in transformative outcomes. Nevertheless, the information reminds us that the human component in philanthropy can’t be overshadowed by expertise. By addressing donor considerations by clear communication and moral AI practices, nonprofits can leverage AI to construct stronger, extra resilient relationships with their supporters.”
Nathan Chappell, co-author of the examine added:
“AI presents a strong alternative for nonprofits to boost their operations and influence, but it surely’s clear that donor belief hinges on transparency, moral concerns. Our examine exhibits that whereas there’s enthusiasm from donors for AI’s potential, there’s additionally a big accountability on nonprofits to implement these applied sciences in a approach that promotes and protects donor belief.”
The report emphasizes the necessity for a balanced strategy to AI implementation, recommending that nonprofits prioritize backend purposes whereas cautiously introducing AI in donor-facing actions. The findings additionally counsel tailor-made communication methods to deal with the various ranges of AI familiarity and luxury throughout completely different donor demographics.
Concerning the Examine:
The analysis was performed independently in August 2024, surveying 1,006 people who made monetary contributions to nonprofit organizations inside the previous twelve months. The examine was self-funded by Cherian Koshy and Fundraising.AI to make sure objectivity and isn’t affiliated with any privately owned entity. The opinions within the examine are solely the views of the authors and never essentially their respective firms or trade associations.
Supply: Cherian Koshy and Nathan Chappell
The previous press launch was offered by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t immediately mirror the ideas or opinions of the workers of NonProfit PRO.
