@TeacherToolkit
Ross Morrison McGill based @TeacherToolkit in 2010, and right now, he is among the ‘most adopted educators’on social media on the earth. In 2015, he was nominated as one of many ‘500 Most Influential Folks in Britain’ by The Sunday Instances because of…
Learn extra about @TeacherToolkit
What are lecturers looking for on-line?
For over 15 years, I’ve been sharing my ideas on schooling on this web site, and due to readers throughout the globe, it has considerably enhanced my pedagogy, developed an enormous group, and helped many different lecturers.
I’ve to confess that my power for running a blog is combined, but it’s such a deeply ingrained behavior that I can’t cease myself from writing! This could possibly be because of the altering nature of social media, plus having a very talked-about web site. I’ve been locking down some weblog posts as a result of automated RSS feeds copy and paste all my onerous work, re-share my materials, after which promote it on!
Consequently, I’ve gone via all of the highs and lows and adjusted rhythms in accordance with my workload and pursuits.
For devoted readers, many could have noticed how the unique weblog has shifted from my very own classroom follow, to controversial matters on curriculum and evaluation coverage. This additionally contains English schooling politics and, most just lately, the world of neuroeducation. Running a blog a couple of times per week, reaching one or two blogs per day at a peak time previous to the pandemic!
Current challenges have meant that running a blog a couple of times per week is enough to satisfy my habits and preserve content material flowing via the positioning. Academics reassure me on my travels that regardless of a crowded market, they’re studying the fabric, and infrequently, one or two considerably assist!
As we attain the tip of one other tutorial 12 months, I might often write about my educating and studying highlights, however there are far too many to doc. To achieve a fast snapshot, this hyperlink gives all the pieces in a single place. As a substitute, what I’d like to supply is a glimpse behind the scenes and a glance beneath the @TeacherToolkit engine room!
A glance behind-the-scenes
Google Analytics gives a really deep perception into how folks use an internet site. Under is a screenshot of how folks have used my web site over the past 12 months.
- 414,000 folks visited the positioning. Collectively, they did 6.2 million completely different (engaged) issues!
- Over 342,000 individuals are “engaged” and visited 2.5 pages every.
- The typical engagement time is 74 seconds, up by two seconds!
- Occasion depend is outlined by clicks, web page scrolls, video views and so on
- Approaching 20 million web page views, by 9 million folks!!
- The dips (within the blue line) symbolize the weekend when lecturers sign off!
- You may as well spot Christmas and summer time (off-peak seasons)
- The most important spikes are in October and June; my busiest trainer coaching durations
What are lecturers looking for?
I nonetheless imagine I overshare on social media, and each time I have a look at the next graphic, I realise that there’s a lot footprint throughout the positioning – 3,000 weblog posts symbolize 3,000 touchdown pages – I don’t have to share on social media as a lot as I imagine I have to.
You’ll be able to see clearly that the overwhelming majority of site visitors comes from a) folks looking for educating materials and accessing the positioning or b) Google search engine optimisation locations the content material on the primary web page of individuals’s search entries – see this questioning instance.
- The most important viewers stays to be lecturers in the UK; roughly 68% of site visitors.
- The USA and Australia are the subsequent largest audiences – but to achieve North Korea!
- Direct site visitors is when somebody clicks a bookmark or copy and paste a URL into their browser.
I might go on, however that’s sufficient for now. I’ll cease running a blog once I’ve had sufficient otherwise you inform me in any other case. Within the meantime, it’s sensible remedy for the soul, and for my pedagogical knowledge.
Thanks for studying.
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