A brand new research developed by Nuclavis, a cell expertise firm serving the nonprofit trade, discovered that peer-to-peer (P2P) fundraising applications are struggling to activate fundraisers and retain previous contributors within the first half of 2024.
The research highlights a correlation between these challenges and two distinctive components impacting P2P applications lately: inconsistent staffing and sharp declines in income from Fb fundraisers.
“We’ve labored within the peer-to-peer house our complete careers,” stated Nuclavis CEO Kathy Kempff, “and the challenges we’re seeing nonprofits face at present are totally different than they had been 5 years in the past. We hope that highlighting these challenges now will assist P2P program managers put together and course-correct forward of the height fall P2P fundraising season and past.”
The research, titled “2024 Nuclavis P2P Fundraising Research,” analyzes survey responses from twenty-four nonprofit P2P program managers and different key workers members throughout america and Canada collected from April 24 – Might 14, 2024.
Precept among the many findings had been:
- 54% of P2P program managers reported dropping workers within the final 12 months, due both to worker layoffs or voluntary departures.
- 100% of applications that skilled a staffing change within the final 12 months additionally reported challenges buying new contributors, and 62% additionally reported challenges retaining previous contributors.
- Activating $0 Fundraisers was the most-reported problem throughout applications, with 54% of respondents reporting they’re having bother getting P2P contributors to boost funds. This problem was much more pronounced amongst Stroll/Run applications, with 70% of Stroll/Run program managers reporting struggles with fundraiser activation.
- 67% of spring Stroll/Run applications reported declines in income from built-in Fb fundraisers.
- 75% of those that reported Fb fundraiser declines additionally reported challenges with fundraiser activation total.
“Staffing points are hitting P2P applications particularly exhausting,” stated Noel Beebe, the Director of Consumer Technique at Nuclavis, and lead creator of the research. “Organizations can’t successfully appeal to, construct, and keep relationships with peer-to-peer contributors with out devoted, constant workers members. I concern that this staffing disaster goes to have long-term adverse impacts for a lot of P2P applications.
“However that’s solely a part of the story,” Beebe went on to say. “The modifications we’ve seen in Meta’s dedication to Fb’s fundraisers are additionally impacting peer-to-peer applications in an enormous approach, and most organizations aren’t ready for it. For those who’re not your knowledge and eager about new methods to empower your fundraisers, you possibly can be in for main declines this fall.”
To be taught extra in regards to the challenges dealing with P2P applications and methods to mitigate these challenges, view the complete 2024 Nuclavis P2P Fundraising Research right here.
The previous press launch was supplied by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t straight replicate the ideas or opinions of the workers of NonProfit PRO.
