OneCause, a supplier of occasion and on-line fundraising know-how, has launched The 2025 Fundraising Outlook: Nonprofit Traits and Methods for Success. Based mostly on insights from 977 fundraising professionals, the annual report highlights the successes and challenges nonprofits confronted in 2024 and descriptions what they’re prioritizing in 2025 to proceed rising their fundraising efforts and affect.
“As we transfer into 2025, nonprofits proceed to point out exceptional resilience and adaptableness in an ever-changing fundraising panorama,” mentioned Steve Johns, chief govt officer of OneCause. “Creating neighborhood has by no means been extra vital, and nonprofit occasions—whether or not in-person, hybrid, or on-line—stay very important touchpoints that drive connection, engagement, and fundraising success. We’re so inspired by the outcomes of this survey, as nonprofits are clearly centered on their key challenges and investing in the suitable options to handle them – together with the thrilling development of AI inside our business.”
Key findings embrace:
- Nonprofit challenges and priorities replicate want for engagement and sustainability. Over 85% of nonprofits cite recurring giving, donor engagement, and year-over-year progress as prime challenges. In 2025, nonprofits plan to steadiness donor acquisition (98%) and retention (95%) to drive sustainable progress—a twin method that reveals nonprofits perceive nurturing current donors is simply as vital as buying new ones. Nonprofits are more and more investing in methods to strengthen relationships with present donors, recognizing that retaining them is less expensive in the long term. By curating customized giving experiences and enhancing engagement methods, nonprofits can drive deeper connections, making certain long-term help whereas persevering with to develop their attain.
- In-person and hybrid occasions provide sturdy alternatives for achievement and engagement. In 2024, 75% of organizations internet hosting in-person occasions met or exceeded their fundraising objectives, and 76% of these utilizing hybrid fashions additionally reached their targets. As we stay up for 2025, eight in ten nonprofits plan to host in-person occasions, whereas a 3rd are planning hybrid occasions. In-person occasions stay important for fostering private connections and engagement, whereas hybrid occasions provide the flexibility to succeed in a broader viewers with confirmed success. For nonprofits not but planning occasions, now could be the time to rethink—they provide helpful touchpoints for deeper engagement and elevated fundraising affect.
- Occasion and on-line fundraising maintain income progress for nonprofits. Occasion and on-line fundraising proceed to be important income streams for nonprofits, particularly these with smaller budgets. In 2024, 66% of organizations with annual working revenues (AOR) below $1 million raised 21% or extra of their AOR from these channels, demonstrating important affect on monetary sustainability.
- Adoption of Synthetic Intelligence is rising. Nonprofits are more and more adopting Synthetic Intelligence (AI) to boost operations and fundraising. Half (49%) of organizations are utilizing or planning to make use of AI for donor administration, up 15 factors from final 12 months. The proportion of nonprofits who’re or plan to make use of AI for copywriting rose 19 factors to 71%, and there was a rise of 28 factors to 71% of nonprofits utilizing or planning to make use of AI for fundraising and occasion planning. Whereas adoption is on the rise, many nonprofits nonetheless face challenges in implementation on account of data gaps and restricted sources.
Entry “The 2025 Fundraising Outlook: Nonprofit Traits and Methods for Success” report right here.
The previous press launch was offered by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t immediately replicate the ideas or opinions of the employees of NonProfit PRO.
