The GivingTuesday Knowledge Commons estimated that donors contributed $3.6 billion to nonprofits throughout america — a 16% leap over 2023’s $3.1 billion tally. Along with {dollars}, 7% extra individuals gave year-over-year, totaling a file 36.1 million contributors.
“This 12 months’s record-breaking donations and participation display the unimaginable energy of collective motion,” Asha Curran, GivingTuesday’s CEO, mentioned in an announcement. “When tens of millions unite with a shared function, we don’t simply give what we will — we create actual, tangible change. Every donation, every act of generosity is a constructing block for group options that truly make a distinction.”
Since its 2012 debut, the giving day has amassed $18.5 billion in giving. Of the 36.1 million contributors, 18.5 million gave financial contributions, 16.6 million advocated, 12.9 million gave items and 9.2 million volunteered. Whereas all sources elevated 12 months over 12 months, donating items noticed the most important acquire of 32%.
“Generosity isn’t nearly cash — it’s about connection and group,” Curran mentioned. “In a world that may really feel more and more divided, we’re seeing individuals unite via easy acts of kindness which have profound ripple results.”
GivingTuesday Knowledge Commons consists of know-how suppliers that course of on-line giving, donor-advised funds and extra, in addition to function nonprofit’s donor databases to trace each on-line and offline donations.
Benevity, a Canadian company social duty answer supplier that could be a companion of the GivingTuesday Knowledge Commons, cited $140 million donated on its platform, in addition to a 17% bounce in volunteer hours amongst its 637 taking part firms, supporting 56,000 nonprofits from 122 international locations and territories.
“This 12 months’s outstanding GivingTuesday outcomes are a testomony to the company group’s unwavering dedication to doing good, even giving each of their wallets and time, with a notable development in volunteering time dedicated to nonprofits,” Christopher Maloof, CEO of Benevity, mentioned in an announcement. “GivingTuesday continues to encourage ongoing motion, displaying the highly effective influence of aligning company affect with employee-driven function and fervour.”
Bloomerang, additionally a companion of the GivingTuesday Knowledge Commons, noticed comparable upward traits. For the donor administration software program supplier, 9,513 nonprofits raised greater than $56 million on GivingTuesday — a 32% year-over-year spike for the corporate. Considerably, the know-how vendor discovered donations made through digital wallets greater than doubled 12 months over 12 months.
Although the typical donation at Bloomerang was $349 — a ten% enhance over final 12 months — the platform noticed vital pledges north of $500,000, too. As well as, the platform skilled a 25% enhance within the initiation of recurring donations.
“This unimaginable success demonstrates the simple energy of know-how to drive fundraising outcomes, even amidst financial uncertainty,” Dennis Fois, CEO at Bloomerang, mentioned in an announcement. “Our platform delivered for shoppers when it mattered most, kicking off a promising begin to the giving season.”
