Fixed Contact, a digital advertising and automation platform that has helped tens of millions of small companies and nonprofits globally, introduced that it has acquired the enterprise of Txtify Applied sciences, a expertise firm specializing in mobile-first lead era by personalized microsites and surveys. The acquisition enhances Fixed Contact’s platform by offering small companies (SMBs) with new instruments to develop their buyer base and convert social media and digital media engagement into useful buyer relationships.
This acquisition will assist Fixed Contact’s SMB clients by enabling them to create mobile-optimized, branded lead era varieties in minutes with out coding or net improvement expertise. With intuitive design instruments and high-performing templates, SMBs can rapidly seize contact info from social media followers and construct deeper relationships with them by owned channels, like e mail or SMS advertising. This capacity to rapidly flip social media engagement into certified leads is a useful addition to Fixed Contact’s advertising platform.
In keeping with Fixed Contact’s Small Enterprise Now report, 60 % of small companies depend on social media as their main channel for participating with clients. Nevertheless, considered one of their largest challenges is changing these likes, feedback, shares, and followers into clients. Greater than half of SMBs surveyed recognized social media as the world of their advertising the place they want probably the most help.
“The profile of at this time’s small enterprise has modified, and lots of now launch and develop their model on social media earlier than they construct an internet site or create their first e mail marketing campaign,” stated Frank Vella, CEO at Fixed Contact. “Our acquisition of Txtify Applied sciences’ enterprise permits us to ship worth to mobile-first and social-first entrepreneurs by empowering them to personal their viewers on social media and switch a follower checklist right into a advertising checklist. It is a strategic step ahead in our mission to innovate on behalf of SMBs and equip them with the instruments they should develop their enterprise.”
“We’re thrilled to carry our highly effective lead era expertise to a wider viewers as a part of Fixed Contact’s platform,” stated John Stewart, co-founder and CEO at Txtify Applied sciences. “Our mission has at all times been to simplify and scale lead seize and conversion for small companies, and by becoming a member of Fixed Contact, I’m assured that we will assist much more SMBs develop and succeed.”
As a part of the transaction, Stewart together with Txtify Co-Founder and Chief Know-how Officer, Eric Dewhirst, have joined Fixed Contact and can play a key position within the integration of the acquired expertise into Fixed Contact’s platform. When Txtify’s expertise is mixed with Fixed Contact’s present highly effective advertising capabilities, like e mail, SMS, social media adverts and occasion capabilities, SMBs will have the ability to develop their contact lists rapidly, higher perceive their viewers and potential clients, drive extra income and extra instantly correlate social media exercise with enterprise outcomes.
The previous press launch was offered by an organization unaffiliated with NonProfit PRO. The views expressed inside don’t instantly replicate the ideas or opinions of the workers of NonProfit PRO.
