LEGO is celebrating 5 years of success for its flagship sustainability initiative Replay which permits customers to ship used and undesirable LEGO bricks again to the corporate for redistribution to others.
In a pair of pretty celebrations in Boston and Richmond, large LEGO birthday truffles bearing the quantity ‘5’ had been embellished by kids who then received to take units manufactured from donated LEGO bricks house with them.
GNN first reported on Replay’s launch in 2019, and 5 years on there have been 1,229,072 lbs. of LEGO bricks donated to this system which has distributed them to nearly 400,000 kids over the past 5 years.
That’s over 300 million particular person bricks filling 190,000 distributed Replay units, all being reused and re-loved reasonably than thrown in a landfill.
Most individuals don’t wish to give away, or actually throw out, their LEGO assortment, in accordance with Tim Brooks, the Environmental Accountability Vice President on the LEGO Group.
“The overwhelming majority hand them all the way down to their kids or grandchildren. However others have requested us for a secure approach to eliminate or to donate their bricks. With Replay, they’ve a simple choice that’s each sustainable and socially impactful,” he stated in 2019 when Replay first launched.
That choice has been routinely availed of, and matched with present initiatives to make use of recycled plastic to fabricate bricks—with the rise in price popping out of firm earnings, LEGO is turning into some of the sustainable toy firms on Earth.
“The LEGO® Replay program highlights the lasting energy and sturdiness of the LEGO brick and ensures it stays ‘in play’ by donations throughout the nation,” stated Skip Kodak, Americas Regional President on the LEGO Group.
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“This free and easy-to-use program provides LEGO bricks renewed life, and we’re proud that over the previous 5 years, Replay has reached almost 400,000 children, growing their entry to studying by play. It’s been a delight to interact extra children and educators with Replay by this anniversary celebration.”
The donation course of is easy: acquire any unfastened LEGO bricks, units, or components, place them in a cardboard field, and go to lego.com/replay to print out a free UPS transport label. The package deal will likely be despatched to the LEGO Replay facility, the place every brick will likely be sorted, inspected by hand, and given a rigorous cleansing. Donated bricks will then be distributed to children all through the U.S. by nonprofit companions.
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